The sevice IS Real--not a scam (but remember, scamers CAN fake anyone's #, even yours)
It's not the only 21st century Digital 'Ace Ventura'
From the web site:
"No calls are made before 9 AM Monday through Friday or before 10 AM on weekends. No orders are broadcasted after 7 PM Monday through Friday or after 6 PM on weekends."
Their toll free number.
RE: Hectrige's comment below:
Back when Ike was President, the information operator could look up a phone # by address. When the phone company discontinued that, I had learned by Jr. High (JFK-LBJ) that the public library had city directories, paper & ink that had phone #'s in numberic order as well as listings in address order.
the 'dot' org web address in the message converts to 'dot' com/zipcode-search/
your zip code input will display the info for the missing dog you were called about + picture.