This was a call from Global Market Insite (http://www.gmi-mr.com/) on behalf of Hill+Knowlton Strategies Canada (http://hkstrategies.ca/). A recorded message states that they are conducting a survey targeted at British Columbians about "lifestyles and issues discussed in the media".
The message directs you to a website (http://www.bcperspectives.ca/) to join a survey panel. Note that the website's address is remarkably similar to an actual B.C. government website (http://www.bc-perspectives.ca/) which is a resource site for teachers and students preparing for post-secondary life/education.
I'm not sure if this is an attempt to confuse people into thinking that this survey site is somehow connected to the B.C. government. The similar website names leads me to think so.